Curriculum for this course
Why focus on sales
2 min
The motivation
2 min
Product vs Service
2 min
Questions
3 min
Shortcuts
2 min
1. Reciprocity
4 min
2. Scarcity
2 min
3. Authority
3 min
4. Consistency
1 min
5. Liking
2 min
6. Social proof
4 min
AIDA model
2 min
Rhetoric
3 min
Framing
2 min
Storytelling
3 min
Summary
3 min